Penza, 22 September 2011. PenzaNews. Penza manufacturers of confectionery participate in the international exhibition "WorldFood – 2011" in Moscow and pointed out the efficiency of work under a uniform umbellate brand "Penza confectionery court yard".

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As the news agency "PenzaNews" informed earlier, seven Penza companies of the association "Penza confectionery court yard", such as "Ostrov Izobiliya", "Vanjushkiny Sladosty", "Russky Konditer", "Samoe Vkusnoe", "Konditerburg", "Rusprodukt", "Slice" took part in the exhibition and presented more than 200 kinds of confectionery.

On Thursday, September, 22nd the general director of the company "Russky Konditer" Sergey Rychagov said: "During the exhibition we got more than 200 potential clients and signed 7 contracts".

The general director Bessonovsky "Samoe Vkusnoe" LLC Svetlana Panjuhina appreciated good organization of action and government support.

Svetlana Panjuhina said: "We signed about 10 contracts. It is remarkable that thanks to participation in the exhibition Penza confectionery production enter Zauralye market. Our company will be presented now in Juzhnosahalinsk, Norilsk and Anadyr'".

All participants of the international exhibition underlined that there was very friendly atmosphere and there wasn't high competition.

The vice-chairman of the government of the Penza region — the head of department of innovative policy Yury Krivov said: "Speaking about Penza confectionery cluster, we mean all manufacturers working on the territory of the region. More than of one hundred enterprises are united by a uniform umbellate brand".

The vice-chairman of the government explained that the main competitive advantages of the Penza confectionery industry are not only high quality and reasonable prices, but also cooperation principle.

Yury Krivov said: "In future the center of cluster development, created in the region in August will be engaged in working out the uniform style of packing and advertizing".

"Penza confectionery court yard” is the association of confectionery manufacturers of the region which produce sweets from natural components. The enterprises acted under this uniform umbellate brand for the first time and it is a new stage of cluster politics of the region.