Penza, 27 February 2014. PenzaNews. Penza producers should intensify promotion of their products on retail markets. This opinion was expressed by the deputy chairman of the regional government Vyacheslav Oryol during the meeting of the interdepartmental commission to monitor prices of socially important food products held on Thursday, February 27.

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Addressing the representatives of the municipal administration, he noted that the interaction between the local authorities and the producers is weak.

“Passive work on the tax base and budgets is often surprising. This is amorphous environment with single “stars” which should be numerous. Businesses need as much assistance and support as possible. This means jobs in the region and competition, this is the economy. The issues of promoting Penza products on retail markets should be worked out clearly. Each agricultural producer need to know who is responsible for providing support in the area. We need to intensify the work,” Vyacheslav Oryol said.

According to him, the most important thing is the amount of product variety made in the area.

“Our monitoring is not entirely objective. Basic types are milk, bread, fruits and vegetables, that’s it. Of course, it is serious work providing thousands of items to retail chains and making the majority of these items Penza products. It is daily, painstaking work. The success of a small business is the ability to be represented on the retail market. “Keep your brand — choose Penza products!” This slogan should exist,” the deputy chairman of the regional government concluded.