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Innovation management seminar led by Austrian expert started in Penza

15:02 | 05.12.2014 | Economy


Penza, 5 December 2014. PenzaNews. The Austrian business coach on international management, marketing and business strategies Maximilian Foedinger opened a two-day seminar on innovation project management in Penza on Friday, December 5.

Innovation management seminar led by Austrian expert started in Penza

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The seminar, which will be taking place in the innovative business incubator on Volodarskogo Street, is organized by JSC “Center of cluster development.”

The event gathered civil servants supervising innovation in the region, representatives of business incubators, technology parks “Rameev” and “Yablochkov,” employees of industrial enterprises, retail companies, as well as representatives of youth organizations.

As Larissa Matyukhina, head of youth innovation programs of Penza regional business incubators association, told PenzaNews agency, some students already have personal technical and social projects.

“This year several projects were praised during the Russian Startup Rating service, and we consider it a great success. But the guys need to move on and develop, so this training is necessary for them. In addition, many of them have ideas for new interesting projects and they need to know the technologies to achieve the desired result with,” the agency interlocutor said.

According to Maximilian Foedinger, Penza specialists have great potential in the field of innovations, but not many of them have the management knowledge and relevant skills.

“This is a major problem that must be solved. Roughly speaking, if people will not be able to sell their product, they will be left empty-handed, even if they invent something very useful and vital. To avoid this, it is important to know the methodology of innovative project management,” he explained.

The expert added that during the seminar he will share his job experience in several countries.

“I'm going to talk about both successful solutions and certain mistakes, so that the specialists may learn what things should be strictly avoided. In particular, I will talk about one Austrian steel production factory. In 70-80s, many of these companies have gone bankrupt in Europe. The problem was that almost every single one of them sought to introduce new technologies, but few knew how to properly manage them. So, thanks to effective project management, the Austrian factory has not only survived, but also increased production volume. Now hundreds of people are working there and making money on secure jobs. At the seminar, I will also highlight the tricks that allowed this factory to remain in the winners, and reasons that made other enterprises shut down their production,” Maximilian Foedinger said.

Speaking of the reasons to take part in the training session, Olga Uvarova, director of the entertaining science museum “Reactor” said that she has been brought to the seminar by her desire to find ways to minimize costs for new projects.

“To work in the field of innovation, one needs to know a lot of techniques of how to generate an idea, and then gradually bring it to life. During this seminar, I would like to find out about these techniques. I am particularly interested in the lectures on the application of logical structures and risk management. The latter is quite a controversial topic, and it has a lot of different methods. I am very curious what the Austrian coach has to tell about them,” she said.

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