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Inga Orlova: Companies with well-written strategies often first to suffer during crisis

15:05 | 22.03.2016 | Economy

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Penza, 22 March 2016. PenzaNews. The companies with well-written strategies often suffer the most during a crisis, suggested the managerial consultant and certified business coach Inga Orlova during the second regional conference “Crisis Response Technologies 2016-2017. Russian Business: Survival Chronicle Or Growth Spurts?!” at the Penza restaurant hall “Frau Gross” in the shopping center “Berlin” on Tuesday, March 22.

Inga Orlova: Companies with well-written strategies often first to suffer during crisis

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Describing her report dedicated to “cruel management,” she explained that this technology can be ineffective.

“If the company does well, it hinders the development. But if the company is in crisis, a soft approach and pluralism sometimes do badly. Since people are afraid to take responsibility during the crisis, it is important for them to realize there is a person who knows where to go. Even if the boss has no such idea in reality, he or she must create an image of ‘You can be safe behind my back’ and ‘I know where to go.’ And sometimes, when your workers do not want to work, it is important to strike the table and tell them: ‘We’re going there, fast’,” she explained.

According to Inga Orlova, “cracking down” is important at times during the tough economy.

“This must go online in times of the crisis. Because if you begin to discuss with your staff where to go, what to do, you will get eight opinions. If you analyze each and every solution, you will lose time. That means that what they call intuition must come online at a certain moment. The companies with well-written strategies that head on forward very often suffer during a crisis. The head managers realize they must analyze the market, but the situation changes while they are gathering information, and they are sitting there doing nothing,” the business coach clarified.

The decision-making technology must change during the crisis, she added.

“In a stable situation, 80% is based on figures, facts and analysis, and 20% on intuition; but in a crisis situation, the companies that collect 20% figures and facts with 80% of intuition often come out on top. And if they monitor the situation and see themselves heading the wrong way, they can quickly and abruptly change the direction,” Inga Orlova said.

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