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Penza confectionery cluster representatives presented promotion channel in Moscow

17:18 | 09.09.2016 | Economy


Penza, 9 September 2016. PenzaNews. Prospective channel for product promotion in Moscow was presented to the heads of confectionery companies of Penza cluster during a video conference in the industrial park “Rameev” on Friday, September 9.

Penza confectionery cluster representatives presented promotion channel in Moscow

Photo: Center of Cluster Development

It was attended by 20 heads of the regional confectionery companies, representatives of the regional agro-industrial holding, Penza producers and representatives of the European Business Union, which is the organizer of the permanent exhibition in the Moscow wholesale food center “Food City.”

During the video conference project managers presented the possibilities of the largest wholesale food complex “Food City” on warehousing and logistics for further distribution in the Moscow region. Particular attention was paid to the permanent exposition of products for retail chains and wholesale customers.

In turn, the chairman of the Penza regional government Nikolai Simonov offered Penza businessmen to pay attention to the new channel of product promotion, and the entrepreneurs’ rights commissioner in the region Karim Kuzakhmetov talked about assessing project costs and the expected results in case of joining the new customers’ channel.

Following the meeting, further possible steps to participate in the project were indicated.

“Food City” is the largest wholesale food center in Russia and the largest in Europe. Its total area is 88 hectares. “Food City” provides a full range of services: logistics, transportation, merchandising and navigation.

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