Vitaly Abramov explains why it is necessary to establish association of food producers
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Penza, 16 February 2017. PenzaNews. The establishment of food producers association will help to increase the production capacity of Penza region enterprises and will facilitate their entry into international markets. Such opinion was expressed by the development director of the company "Vanyushkiny Sladosti" Vitaly Abramov.
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He explained that the idea of creating the association appeared during the work on promotion of products on the Chinese market.
"Even such company as 'Vanyushkiny Sladosti' cannot do it alone because there are a lot of nuances, and a lot of costs. [...] Association – is the structure that allows uniting efforts in order to achieve a particular purpose. Actually, companies will spend less money on logistics and upkeep of personnel in China," the interlocutor noted.
According to Vitaly Abramov, entry into the Chinese market is paramount and other countries were not taken into consideration yet.
"Everyone thinks that China is a big country and the population is large there, but the state has its own specificity, its own demands and mentality. It may not be true that the products that are successful in Russia, will be successfully sold in China in the same package. People there have slightly different mentality and another attitude to products," he said.
The development director of the company "Vanyushkiny Sladosti" explained that the most important thing in Russia is the quality of goods, while in China people pay more attention to the package.
"It is required that the shelf life is at least a year since the moment of production. We have only few such products. Consequently, it is necessary to revise and to change the technology in order to meet their requirements," the interlocutor added.
Vitaly Abramov emphasized that "Vanyushkiny Sladosti" is going to conquer the Chinese market regardless of whether the association is established or not.
He noted that other companies were invited to join but at present, they evaluate the prospects and the risks.
"Everyone is interested, but everyone wants to see what the rest will do," Vitaly Abramov summed up.
