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Asia Cement plant improves its customer service through introduction of information technologies

18:53 | 13.12.2019 | Economy


Penza, 13 December 2019. PenzaNews. A number of steps to improve customer service were taken since the beginning of 2019 at the Asia Cement plant, operating in Nikolsk area of Penza region, said Evgeny Berezin, marketing and information director.

Asia Cement plant improves its customer service through introduction of information technologies

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"We have developed e-mail and SMS bots that inform about the status of product delivery," he said during the annual meeting with partners held in the conference hall of the Azimut Hotel Penza.

According to Evgeny Berezin, customers receive notifications about changes in the status of shipment of products online and can track the location of the vehicle by GPS coordinates on the map.

"It's important that you understand when the transport is going to arrive and can prepare for unloading," he explained.

In addition, the marketing and information director of Asia Cement Ltd. reminded that the carrier's personal account had been developed and the company's website had been updated, which provided for a possibility of placing an order.

"We have also added an online consultant to the website. In this case, there is a live person answering questions, not a robot, which helps to solve issues as quickly as possible," Evgeny Berezin said.

Speaking about cooperation with partners, he paid special attention to holding client seminars on the territory of the cement plant and active advertising support in the regions.

Asia Cement is a modern dry cement plant with a capacity of about 2 million tons per year. It was opened in Nikolsk area of Penza region in 2014.

The strategic goal of the company is to provide the Russian market with cement with high strength characteristics and stable quality parameters.

Delivery is carried out by two types of transport – by road and rail. Shipment is possible both in bulk and packages weighing 50, 40 and 25 kg.

The company's products were repeatedly included in the list of 100 Best Goods of Russia.

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