Penza, 18 February 2015. PenzaNews. Penza mayor Yuri Krivov was place fifth in the media rating of Volga Federal District mayors.

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According to the January 2015 research of Medialogia, Yuri Krivov’s media index reached 286.81 points.

He was surpassed by the heads of Nizhny Novgorod (1,710.52), Perm (637.77), Cheboksary (623.33) and Kazan (289.73).

Victor Kuvaytsev, head of Penza city, was placed ninth in the rating of regional center heads of the Volga Federal District with 23.99 points.

Medialogia, a Russian research company, compiles ratings based on media index, a qualitative indicator of information field attitude towards a company, brand or person.

Unlike traditional media reference ratings, such research allows to evaluate the object’s media reputation based on several parameters, such as news source influence, positive or negative type of reference, its importance in the context, as well as composure of text, including direct and indirect speech content.

The system evaluates the overall friendliness level of media towards the object over a certain period of time via combining indices of all references.

The rating uses a media database of over 22,000 influential sources, such as TV and radio stations, newspapers, magazines, news agencies and websites.

The results of this research are dated February 17 2015.