Penza, 11 March 2015. PenzaNews. Vasily Bochkarev, Penza region governor, took the 45th place in the media rating of Russian regional heads compiled by Medialogia based on February 2015 levels.

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This is three places lower than a month ago.

According to the research, a total of 1,818 materials published in February mentioned the head of the Penza region. His media rating was calculated at 1,893.2 points.

Vasily Bochkarev also went down to the 8th place in the rating of the regional heads in the Volga Federal District, which is two positions lower than a month ago.

Medialogia, a Russian research company, compiles ratings based on media index, a qualitative indicator of information field attitude towards a company, brand or person.

The rating evaluates news source influence, positive or negative type of reference, its importance in the context, as well as composure of text, including direct and indirect speech content.

The higher the index, the more positive the object is represented in the media.

Through this strategy, Medialogia evaluates the overall friendliness level of media towards the object over a certain period of time via combining indices of all references.

The rating uses a media database of over 22,000 influential sources, such as TV and radio stations, newspapers, magazines, news agencies and websites.