Penza, 26 March 2015. PenzaNews. Vasily Bochkarev, governor of the Penza region, lost 8 lines in Russian regional heads’ media rating on urban utilities, occupying the 34th line.

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According to the study conducted by “Medialogia,” media index of the Penza region head reached 99.63 points in late February 2015.

Natalia Komarova, acting governor of Yugra, took the top with the media index of 1,686.53 points.

Among the top three most mentioned regional heads in this area are the Moscow mayor Sergei Sobyanin (1,311.33 points) and the Irkutsk region governor Sergei Eroshchenko (1,286.53 points).

The rating uses a media database of over 23,000 influential sources, such as TV and radio stations, newspapers, magazines, news agencies and websites.

The media index evaluates several aspects of each subject, such as news source influence (by citation), positive, negative or neutral type of reference, its importance in the context (main or not), as well as composure of text, including direct and indirect speech content.

Through this strategy, Medialogia evaluates the overall friendliness level of media towards the object over a certain period of time combining indices of all references.