Penza, 7 April 2016. PenzaNews. The Penza region governor Ivan Belozertsev went up by one position and was placed 28th in the March 2016 Medialogia media rating of heads of Russian regions.

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According to information provided by the company, there were a total of 2,516 media newspieces dedicated to Ivan Belozertsev over the past month, who received the media index of 2,503.56 points.

The achieved media rating helped the Penza region governor remain on sixth place in the Volga Federal District.

The leader of the list in Russia is the mayor of Moscow Sergei Sobyanin with 38,985.63 points, while the head of Tatarstan Rustam Minnikhanov was the most media-popular in the Volga Federal District with 13,248.51 points.

Medialogia, a Russian research company, compiles ratings based on media index, a qualitative indicator of information field attitude towards a company, brand or person.

The rating evaluates a number of factors related to each publication, such as news source influence, type of reference (positive, negative or neutral), importance of the subject in the context (focus or mention), as well as direct and indirect speech used in relation to the subject.

The system evaluates the overall friendliness level of media towards the object over a certain period of time via combining indexes of all references.

The rating uses a media database of over 30,000 influential sources, such as TV and radio stations, newspapers, magazines, news agencies and websites.