Rating: Penza region mentioned less in English-language media sources
Penza, 18 May 2016. PenzaNews. The Penza region went down to the 59th place in the 2015 communications rating of Russian regions in the leading foreign media compiled by “Smyslografia” analysis agency in partnership with Dow Jones.
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According to the published information, back in 2014, the Penza region shared placed 33-35 with the Chelyabinsk region and Komi.
According to the notes, the ranking includes a qualitative analysis of mentions of RUssian subjects in the publications of top 100 leading English-language media sources, such as the Wall Street Journal, Dow Jones Newswire, The Economist, The Guardian and Washington Post, as available through Factiva.com.
Each region receives points based on quantity and positivity of mentions.
Moscow was not included in the rating, as its comparison with other regions was found to be unsuitable due to its crucial federal and international media importance.
The top ten regions in the 2015 rating remains largely the same, with no radical changes.
The highest points were given to Mordovia, the Sakhalin region, the Krasnodarsky Krai, Tomsk and Samara regions, Tatarstan, Bashkortostan, Krasnoyarsky and Permsky Krai, and Sverdlov region.
In a comment of the region, Vladislav Shlyaev, territorial promotions director of AGT Communications Group, suggested that only under 15 Russian regions are dedicated to getting featured in the foreign news sources.
“Three out of five Russian regional investment climate rating leaders in 2015 have abysmal media representation in the foreign media: the Ulyanovsk region holds the 51st place, Tambov region – 60th place, Belgorod region – 69th place,” he said.
At the same time, Grigory Kislin, analysis director of “Smyslografia,” said that the foreign media interest dynamic towards Russian regions in 2015 has stagnated.
“There were no quantitative or – more importantly – qualitative breakthroughs. We are talking about a stagnant state of affairs, with nothing pointing towards its expansion,” he stressed.
As Grigory Kislin added, the business-related or even humanitarian effort-related news about Russian regions are particularly absent in the English-language media sources.
“The crisis in economy brought forward a no less weaker crisis in ideas. Most likely, the problem is not just in a lack of any unexpected solutions that could cause a positive shift of interest to Russian regions abroad, but also in weak motivation for such solutions in the current state of affairs,” the press service of “Smyslografia” quotes its analysis director.