Penza mayor again leader of VFD mayors’ media rating
Penza, 18 August 2016. PenzaNews. The Penza city mayor Victor Kuvaytsev took the first place in the Volga Federal District mayors’ media rating compiled by Medialogia yet again.
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At the end of July 2016, Victor Kuvaytsev’s media index amounted to 1,819.74 points, which is higher than that of his colleagues from Saratov and Ufa, taking the top three of the rating — Valery Saraev and Irek Yalalov with 1,392.95 and 824.54 points respectively.
Among the events at which the media mentioned the mayor of Penza, the analysts called the pontoon bridge repair, awarding of rescuers of the boy who almost drowned in “Sputnik” city, as well as the meeting with the football team “Zenit” and its new head coach Mikhail Solovyov.
As PenzaNews reported earlier, Victor Kuvaytsev has already been at the top of the rating in the end of May, but in June his position weakened, dropping to the second place.
Medialogia, a Russian research company, compiles ratings based on media index, a qualitative indicator of information field attitude towards a company, brand or person.
Unlike other indexes that stop at calculating the number of mentions, the Medialogia rating evaluates the media reputation of a subject based on such quantitative factors as news source influence, positive or negative type of reference, its importance in the context, as well as composure of text, including direct and indirect speech content.
The system evaluates the overall friendliness level of media towards the object over a certain period of time via combining indexes of all references.
The rating uses a media database of over 31,000 influential sources, such as TV and radio stations, newspapers, magazines, news agencies and websites.
The current rating has been calculated on 21 April 2016.