Penza, 14 September 2012. PenzaNews. The award ceremony for the winners of first round of “Zolotaya Likhoradka” (Gold Rush) loyalty program initiated by Rostelecom will be held in celebration of the City Day in Penza on Saturday, September 15.

“In the first round, 10 users with the highest number of points will be awarded with “gold” and “silver” prizes for different amounts of money. Another 300 people will receive flash cards with the logo of the company,” the press service of Penza branch of JSC Rostelecom explained.

The event will begin at 11:30 am in Fountain Square and will take place in the form of western-show with team competitions and tasks.

“In total in the Penza region, more than 2.5 thousand users of Internet provided by Rostelecom registred on a special web-site. They have become active participants of Gold Rush loyalty program,” the press service said.

The status of active participant allows the subscriber to receive one-time 50 points, bonuses and the ability to monitor his/her account in an interactive format with the user interface.

“The loyalty program is open to all Penza subscribers using the services of dedicated access to the Internet provided by OJSC Rostelecom or interactive TV in the macro-region “Volga.” Currently, more than 20 thousand subscribers in the Volga Federal District became active participants of the program,” the press service added.

The loyalty program allows the customers to gain points for the use of communications services provided by Rostelecom and receive recognition gifts. In 2013, the participants of the program will be able to change their points for discounts on telecommunications services.