Penza, 26 July 2013. PenzaNews. TV channel “REN TV – Penza” became the winner of the all-Russian competition “Constellation REN TV – 2013.”

According to CEO of “REN TV – Penza” Anton Kukartsev, the channel took part in the competition for the first time after a long break and immediately won in the category “Marketing of the year.”

He noted that the main objectives of the marketing policy of channel “REN TV – Penza” are strengthening the position of television and promotion of software products and the brand.

“With the help of its own air, radio, press, outdoor advertising, indoor video, the Internet and different events, the channel managed to achieve its goals,” the agency interlocutor said.

According to him, in the season 2012–2013 channel “REN TV – Penza” launched its official website, held a photo contest “You and your friends,” a meeting with the presenter of the program “News 24” Ilya Doronov, organized the first annual award for advertisers and a contest of video-cards on March 8, the campaign “You are a cook,” and other activities.

“Project “Constellation” is extremely important for all of the partners, and we are not the exception. This is an opportunity for each of the regional broadcasting companies to see and be seen, so to say. Participation in the competition is an opportunity to determine the level the company occupies, to understand whether it is moving in the right direction, to find out opinions of experts about the company and its work. The victory in the category “Marketing of the year” speaks for itself. We are certainly pleased with such high evaluation of our work, and it will undoubtedly be an incentive for us to reach out for new heights,” Anton Kukartsev stressed.

“We have worked hard over the year to achieve this result. The main challenge for us was not the winning, of course, but popularizing of “REN TV” brand, involving as many viewers as possible. Well, the victory proved that all our efforts were not in vain. We were able to do it with flying colors,” the PR-manager of channel “REN TV – Penza” Evgeny Zakharov added.