Penza, 3 February 2014. PenzaNews. Public lecture “Bad advice: How to destroy the image of the company with the help of charity quickly and permanently” will be held in the innovative business-incubator in Volodarskogo Street in Penza on Thursday, February 13.

It is expected that the audience will be able to listen to the executive director of the local community “Civil Union” Oleg Sharipkov and the heads of some Penza companies.

During the lecture, the audience will learn about successful and unsuccessful examples of cooperation of NGOs and commercial companies in the field of charity, as well as the cases when charity and sponsorship should not be used to promote a commercial company, and how to find those who actually need help.

In addition, the event program provides for recommendations on the use of social advertising and exchange of views.

The lecture will be held with the support of the Social Information Agency as a part of “Information and education campaign in promotion of Russian NGOs.”