Penza, 19 September 2014. PenzaNews. The representatives of Penza confectionery cluster participated in the XXIII international exhibition of food and beverages World Food Moscow 2014, which was held in Moscow Expocentr on Thursday, September 18.

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Products of enterprises Vanyushkiny Sladosti [Vanyushkiny sweets] and Russky Konditer [Russian confectioner] were represented under a single brand of Penza Confectioners Union.

JSC “Center of cluster development” became the organizer of the exhibition.

“At the exhibition, Penza companies participated in the professional tasting competition Product of the Year – 2014 and New Products Showcase. Production of LLC “Russian confectioner” was awarded gold and silver medals,” general director of JSC “Center of cluster development” Mikhail Lyashkov told news agency “PenzaNews.”

According to him, the exhibition showed that production of Penza confectioners is known not only in the regions of Russia but also outside the country.

“Annual exhibition World Food Moscow is an ideal platform to launch new products. Confectionery companies, including the Penza region ones, are able to obtain maximum benefit from participation – presentation of new products, study of market participants’ views, meetings with the representatives of wholesale and retail trade, which ultimately leads to increased sales and acquisition of new business contacts,” the agency interlocutor said.

XXIII International Exhibition of Food and Beverages World Food Moscow 2014 was held in Moscow on September 15–18.

The exhibition gathered over 1,600 companies from 73 countries, the production of 42 of them was presented at the national pavilions.

Companies acquainted visitors with the products in 12 areas: grocery, frozen foods, confectionery and bakery products, conservation, oil and fat products and sauces dairy products, meat and poultry, beverages, fish and seafood, fruits and vegetables, tea and coffee, as well as “Healthy Eating” presented for the first time.