Penza, 23 September 2014. PenzaNews. Urban toponymics should be a mechanism for area branding, the head of administration of Penza Yuri Krivov said during a weekly operational meeting in the city administration on Tuesday, September 23.

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He drew attention to the fact that many city streets are named after people who do not have any relation to Penza.

“Realizing the issue price, I do not urge to rename existing streets today. I’m talking about the new names — let’s choose them in order to promote Penza,” the mayor suggested.

During the meeting, Yuri Krivov instructed the department of architecture and urban planning of Penza to form a creative team with the assistance of the student audience, which would explore the issue of new street names, the press office of mayor informed.