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Free roundtable on creating and promoting online stores planned in Penza

10:31 | 01.12.2014 | Society


Penza, 1 December 2014. PenzaNews. A free roundtable discussion “A regional online shop from A to Z” will take part in the Penza innovative business incubator this Thursday, December 4.

The event is organized by companies “Internet-proekty” and “1C-Bitrix,” Shopolog smart retailer club, Grrow.me project and JSC “Center of cluster development.”

Participants will discuss the issues of choosing a web developer, selecting the budget for the store, feature requirements for hardware, search engine promotion, context advertising, and using Yandex.Market and social networking.

Moreover, they will take a deeper look into endemic problems a regional online store might have while competing with federal retailers, and examine the success history of Penza-based Magazinpnz.ru project.

“The round table will be concluded by topical discussions. Among them will be ‘Creating the website,’ ‘Attracting and keeping customers,’ ‘Social network promotion’ and ‘Choosing the right goods for the online store.’ Participants will be able to win prizes, such as 6-month technical QA coupons, security audit certificates and out-of-the-box online store installation,” Mikhail Lyashkov, general director of JSC “Center of cluster development” told PenzaNews agency.

He added that anybody can take part in the event for free, but must register in advance due to limited number of available audience seats.

“Visit the website of the event in Russian to learn more,” added the agency interlocutor.

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