Penza, 11 February 2016. PenzaNews. The Penza region governor Ivan Belozertsev was placed 24th in the January 2016 Medialogia media rating of heads of Russian regions.

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According to information provided by the company, there were a total of 2,263 media newspieces dedicated to Ivan Belozertsev over the past month, who received the media index of 2,820.82 points.

The achieved media rating brought the Penza region governor to the sixth place in the Volga Federal District media rating.

The leader of the list in Russia is the mayor of Moscow Sergei Sobyanin with 25,406.32 points, while the head of Tatarstan Rustam Minnikhanov was the most media-popular in the Volga Federal District with 9,719.04 points.

Medialogia, a Russian research company, compiles ratings based on media index, a qualitative indicator of information field attitude towards a company, brand or person.

Unlike other indexes that stop at calculating the number of mentions, the Medialogia rating evaluates the media reputation of a subject based on such quantitative factors as news source influence, positive or negative type of reference, its importance in the context, as well as composure of text, including direct and indirect speech content.

The system evaluates the overall friendliness level of media towards the object over a certain period of time via combining indexes of all references.

The rating uses a media database of over 30,000 influential sources, such as TV and radio stations, newspapers, magazines, news agencies and websites.