Governor again draws attention to quality of product packaging in Penza
Penza, 2 March 2017. PenzaNews. The governor Ivan Belozertsev again drew attention to quality of Penza producers' product packaging.
© PenzaNewsBuy the photo
"There are a lot of goods which do not have a nice packaging. The product itself is good but producers forget about such philosophical category as form. The unity of form and content is an ideal variant – both the product and the package must be good," the head of the region noted during the meeting with representatives of trading networks, which was held in the Penza region government on Thursday, March 2.
At the same time, according to him a good-quality package does not have to be expensive.
As it was reported earlier, in summer, 2016, the governor of the Penza region Ivan Belozertsev already touched upon the issue of creating a nice packaging that would accentuate the features of local products in order to promote them to other regions.