Penza, 1 January 2018. PenzaNews. The number of page views of the independent news agency PenzaNews from January 1 to December 31 reached almost 12.8 million. This is evidenced by data of the statistics service Google Analytics.
According to exact figures, the number of page views in the year was 12,775,434, and the number of users – 1,685,707.
The average time a user spends on the website is five and a half minutes.
In December 2017 the PenzaNews website was visited by 177,930 users, who viewed its pages in total 1,152,645 times.
Another statistics service – Yandex.Metrika – registered data similar to those provided by Google Analytics. Thus, during the year the number of visitors amounted to over 1.6 million, that of the page views – 12.8 million; in December – over 178,000 and 1.17 million respectively.
Another statistics service – Liveinternet – shows almost similar data for the first winter month. In December the number of visitors amounted to 177,218, that of page views – 1,145,336.
Thus, each reader of the PenzaNews website visits on average 6 pages spending about 5 minutes at the Internet-resource.
According to Google Analytics, in 2017 Russia is an unquestionable leader among the countries from where PenzaNews website was visited – almost 97%. In addition, the Internet resource was interesting for users from Ukraine, USA, Finland, Kazakhstan, Germany, Belarus, Turkmenistan and Switzerland.
Most of the page views of the PenzaNews website were made from computers – about 71%. The share of mobile devices is growing steadily: over 23% of Internet users used smart phones to read the news, about 6% of the people used tablets.
Men are traditionally more interested in PenzaNews content than women. In 2017, the ratio was 54% to 46%. According to a number of marketing specialists, this balance provides the convenience of the Internet site for those advertisers whose products and services are equally targeted to both men and women.
At the same time, visitors of the PenzaNews website are mostly young and middle-aged people, who are considered to be the most active and solvent audience all over the world.
Thus, in 2017 most users were aged 25-34 (28%) and 35-44 (26%). The number of visitors aged 45-54 was about 18%, 55-64 – 15%. The audience of so-called "extreme age boundaries" is relatively small: young people from 18 to 24 years old and pensioners in the category of 65+ totalled about 7%.
The information agency PenzaNews is an independent mass medium that has been operating at the information market successfully since 2007.
News about political, economic, social, cultural and sports life of the Penza region are posted every day on the website. All news posted by PenzaNews on the website also appear in social networks like Twitter or Facebook, as well as in the messenger Telegram. About 8 subscribers receive news by email. The website also has an English version.
Over the last 10 years, the Internet resource has published over 120,000 different news articles about events in the Penza region.
The news agency PenzaNews has a rich photo archive, which contains unique photos from the contemporary history of Penza, and its own press centre - a comfortable business hall for conferences, briefings, presentations, round tables, seminars and other events.