Penza, 21 June 2016. PenzaNews. Heads and workers of eight Penza region cluster enterprises joined the education course “Promotion of Company Website and Increasing Online Sales” that began at the innovation business incubator on Tuesday, June 21.

Photo: Center of Cluster Development

During the three weeks of education arranged thanks to the Center of Cluster Development, the company representatives will learn the tips and tricks necessary for increasing promotion of their websites in search engines and social networks, review technical details behind SEO processes, and study the technologies to analyze customer behavior factors.

In particular, the first day of studies was mainly dedicated to working with search engines.

The course was moderated by Pavel Bersenev, SEO expert, head of “Nevsem” digital marketing company.

Reportedly, the practical studies will allow the company representatives to test the newly-learned SEO skills, which will improve the standing of regional cluster enterprise brand and increase sales of Penza-produced goods.