Penza, 28 April 2015. PenzaNews. The official opening of a “Derevenka” chain farm goods store was held at the “Suvorovsky” Penza shopping and entertainment center on Tuesday, April 28.

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The ceremony attracted the deputy head of the regional Agriculture Ministry Valery Kuznetsov, deputy minister, head of business development department of the regional Ministry of Industry Alexei Kostin, as well as head of the office of goods market and licensing management at the Ministry of Agriculture Nina Bogach.

The store chain plans to distribute only local natural foods, said the store manager Svetlana Strelkova.

“This all is ours, all eco-safe, without any additives or preservatives,” she stressed during the product presentation.

According to her, five stores will open their doors in the nearest future, with potential further expansion up to 20.

Larger store chains are reluctant to deal with smaller producers like farming industries and small processing facilities, and the businessmen are forced to go to the market by opening niche shops, Valery Kuznetsov pointed out.

“Here we have a store chain, so to say, a small one. But they figured out they can build a good business on it. Our goods from local producers are much more tasty. This all is chem-free. Thus, it is in great demand. We think it will sell well,” he said.

The test batch of the goods was sold off in three days, the deputy minister added.

Valery Kuznetsov expressed hope that “Derevenka” chain stores would refrain from setting an extremely high markup and instead earn their money through sales volumes.

“Then they will earn much more,” he concluded.